The whole agency.
Working as one.

Calls, clients, AI, policies and performance. Core54 brings the work into one platform, so your team can follow the relationship from the first conversation to what comes next.

Connect01–09Guide10–18Sell19–27Serve28–36Grow37–45Manage46–54

Six connected areas. Nine facets each. Explore a face.

The next step
already has context.

Each part of Core54 connects to the work around it. Your agents, service team and managers can follow the same client relationship.

6 faces. 54 squares.
Every part connected.

Why Core54

One system.
Everything aligned.

A classic 3 × 3 cube has six faces and 54 colored squares. Move one part and the others move with it.

An agency works the same way. Calls affect sales. Sales create policies. Policies connect to service, commissions and the next opportunity. Core54 brings that work into one system.

Explore the 54 facets

The Core54 capability map

54 facets.
Built to work together.

Connect. Guide. Sell. Serve. Grow. Manage. Six sides of running an agency, with nine connected capabilities in each.

54 facets across six connected areas.

01ConnectMake every conversation part of the same relationship.9 facets
  1. 01

    VoIP calling

    Make and receive business calls inside Core54, with click-to-call from a lead or client.

  2. 02

    DID and direct numbers

    Get help setting up agency numbers and agent direct lines.

  3. 03

    Two-way SMS

    Send and receive texts from the agency number, in the client thread and call screen.

  4. 04

    A2P registration support

    Get help preparing business-texting registration and responding to review feedback.

  5. 05

    Call controls and transfers

    Hold, mute, transfer and end a call from the working screen.

  6. 06

    Recording and playback

    Revisit recorded calls with waveform playback and downloads.

  7. 07

    Agent availability

    Track availability and breaks, and hold the line until call wrap-up is complete.

  8. 08

    Callback management

    Keep due and overdue callbacks visible, with manager reassignment when needed.

  9. 09

    Agent trust pages

    Share an agent page with their photo, license details, direct line and next steps.

02GuideGive the agent useful guidance before the moment passes.9 facets
  1. 10

    Live transcription

    Follow a call through an updating transcript while the conversation is happening.

  2. 11

    Live objection guidance

    Surface relevant rebuttal suggestions while the agent is speaking with the client.

  3. 12

    Next steps and reminders

    Keep the next useful question, action and important reminders in view.

  4. 13

    Data capture and autofill

    Turn details the caller shares into suggested fields for the agent to confirm.

  5. 14

    Adaptive scripts

    Keep the next script question connected to the information the caller has shared.

  6. 15

    Agency knowledge assistant

    Ask Maple about carrier guides and house rules, with source context in its answers.

  7. 16

    AI call scoring

    Score completed calls against the agency's coaching principles and explain the result.

  8. 17

    Manager coaching review

    Review a call, record a verdict and feed manager feedback into the grader.

  9. 18

    AI practice calls

    Rehearse difficult conversations with an AI customer who raises realistic objections.

03SellKeep the team, the conversation and the sale in view.9 facets
  1. 19

    Live floor monitoring

    See agent status, call activity and the conversations that need attention.

  2. 20

    Private agent whisper

    Coach an agent during a call and receive their reply in the same private stream.

  3. 21

    Live workspace viewing

    Watch the agent's call screen as they work, without taking over their controls.

  4. 22

    Team messaging

    Keep floor conversations and direct messages together, with unread counts.

  5. 23

    Goals and production pace

    Compare progress with goals and review trends, the funnel and agent totals.

  6. 24

    Floor scoreboards

    Share production on a floor scoreboard or TV wall, including credit for assists.

  7. 25

    Lead pipeline

    Work open opportunities with filters and campaign tags.

  8. 26

    Guided sales workspace

    Keep script questions and capture fields together through the twelve-step sales flow.

  9. 27

    Quote earnings preview

    See the commission associated with the quote in front of the agent.

04ServeKeep the relationship connected after the sale.9 facets
  1. 28

    Client relationship book

    Keep one record per client, with their policies grouped under the person.

  2. 29

    Policy status tracking

    Separate active coverage, carrier-pending policies and items needing action.

  3. 30

    Coverage and beneficiaries

    Keep coverage details and beneficiary information with the client and policy context.

  4. 31

    Conversation history

    Keep calls, transcripts, scores, texts and activity together in the person's file.

  5. 32

    Cross-sell workflows

    Start the next coverage conversation from the existing client relationship.

  6. 33

    Client service queue

    Give service teams a due-first task list linked to the right client.

  7. 34

    Policy service triggers

    Open service tasks from events such as a rejected payment or scheduled review.

  8. 35

    Carrier email intake

    Match notices to policies, capture details and create work for the service team.

  9. 36

    Policy change history

    Keep a reason and a record for policy status changes.

05GrowConnect follow-up and spending to what happens next.9 facets
  1. 37

    Visual automation builder

    Arrange the workflow on a canvas, then draft, publish and switch it on or off.

  2. 38

    Event-triggered texting

    Send follow-up at defined moments, such as consent or completion of health questions.

  3. 39

    Conditional follow-up

    Wait and change the next step according to whether the client replied, called or bought.

  4. 40

    Messaging consent controls

    Apply consent checks, do-not-call guards, quiet hours and automatic STOP handling.

  5. 41

    Campaign attribution

    Carry campaign tags with imports and compare results by campaign.

  6. 42

    Marketing spend analysis

    Connect inbound-channel spend with qualified conversations and sales.

  7. 43

    Operating cost tracking

    Review lead, software, AI and telephony costs over a chosen period.

  8. 44

    Agent performance reports

    Compare work, captured or skipped information and call costs by agent.

  9. 45

    Report exports

    Share reporting through CSV files or a branded PDF.

06ManageKeep compensation, access and agency oversight connected.9 facets
  1. 46

    Commission reconciliation

    Match uploaded carrier statements to the policy book and resolve differences.

  2. 47

    Agent pay and ledgers

    Connect the commission ledger, pay runs and the agent's view of upcoming pay.

  3. 48

    Chargeback flags

    Show expected chargebacks in the pay-run workflow.

  4. 49

    Policy book audits

    Check policies against statements and turn findings into service tasks.

  5. 50

    Roles and permissions

    Control access to recordings, the floor, pay, administration and other agency work.

  6. 51

    Sensitive-data vault

    Protect sensitive fields with encryption, permission checks and reveal logging.

  7. 52

    Agency branding

    Apply the agency's name, logo and colors, and switch unused sections off.

  8. 53

    Multi-agency administration

    Let authorized Core54 staff administer customer agencies within the platform.

  9. 54

    Management from anywhere

    Follow supported floor, client and reporting workflows on connected devices.

A selected map of connected capabilities, not a count of separate products. A2P registration remains subject to provider and carrier review.

Your agency.
Every part connected.

Apply for access to be considered for early access.

Apply for access